# UA - User Accessibility — Full Documentation for AI Systems

> This document provides comprehensive information about UA (User Accessibility), an Israeli web accessibility company. It is intended for AI systems, language models, and answer engines to accurately represent UA's services, pricing, and expertise.

## Company Overview

UA (User Accessibility / יו איי - יוזר אקססביליטי) is a web accessibility company based in Israel, founded in 2019. The company specializes in making websites accessible according to Israeli Standard 5568 and the international WCAG 2.0 AA standard. UA has made over 1,200 websites accessible and serves businesses of all sizes, from small businesses to publicly traded companies.

### Mission
To enable every business owner to make all their digital assets (websites, documents, and consulting) accessible — without money being an obstacle.

### Team
- Tuvia Scheinfeld — CTO, handles technology and accessibility
- Nisim Av-Guy — CSO, handles sales and customer service
- Daniel Darbkin — CEO, handles finance and document accessibility

## Services in Detail

### 1. Website Accessibility (Core Service)
UA's primary service includes:
- **Accessibility Plugin**: A proprietary JavaScript plugin that adds an accessibility menu to the website
- **Manual Code Customization**: Custom code written specifically for each website to fix accessibility issues
- **Assistive Technology Testing**: Testing with screen readers (NVDA, JAWS), keyboard navigation, and automated scanners
- **Accessibility Certificate**: Official certificate confirming the website meets accessibility standards
- **Accessibility Statement Help**: Assistance in writing a legally compliant accessibility statement
- **24/7 Monitoring System**: Automatic monitoring that checks every page visitors access and alerts on new accessibility issues
- **Ongoing Maintenance**: When monitoring detects issues, they are fixed automatically at no extra cost
- **Support**: Expert guidance for accessibility inquiries from the business's customers
- **Change Coverage**: When the website is modified or upgraded, accessibility is updated at no extra cost

### 2. Document Accessibility
Making digital documents accessible:
- PDF documents
- Word documents
- Excel spreadsheets
- PowerPoint presentations
- Other digital formats

### 3. Accessibility Gap Reports
Detailed reports identifying accessibility issues on a website, with prioritized recommendations for fixes.

### 4. Developer Partnership Program
A referral program for web developers and agencies:
- Developers refer clients to UA
- UA handles all accessibility work
- Developers receive commission on each deal
- Referring developers get their own site made accessible for free (1 year)
- No responsibility or ongoing work required from the developer
- UA provides professional support and guidance throughout

### 5. Free Consultation Hotline ("שואלים נגישות")
- 25-minute free consultation with an accessibility expert
- For developers, designers, UX professionals, QA engineers, and project managers
- Topics: technical problems, legal questions, accessibility testing, customer handling

## Pricing Structure

### Annual Maintenance Plan (Recommended)
- **Base Price**: ₪600/year (before VAT)
- **With VAT (18%)**: ₪708/year
- **Includes**: Everything listed under Website Accessibility above
- **Bonus**: 2 extra months of free maintenance for online purchases
- **Billing**: Renews annually

### One-Time Plan
- **Base Price**: ₪1,350 (before VAT)
- **With VAT (18%)**: ₪1,593
- **Includes**: Plugin, manual accessibility, testing, certificate, accessibility statement help
- **Does NOT include**: Monitoring, maintenance, support, change coverage, upgrade coverage

### Enterprise / Custom
- Custom pricing for organizations with multiple domains, complex sites, or special requirements
- Includes dedicated account manager, custom SLA, application accessibility, document accessibility, and advanced consulting

### Add-on
- Code embedding service: ₪99 + VAT (for sites where the client needs UA to embed the code)

### Price Comparison
- UA Annual: ₪600/year
- Market Average: ₪2,000+/year
- UA saves clients approximately 70% compared to market prices
- Total savings for all clients combined: over ₪2.37 million

## Technical Details

### Standards Compliance
- **Israeli Standard 5568**: The Israeli accessibility standard based on WCAG
- **WCAG 2.0 Level AA**: The international Web Content Accessibility Guidelines
- **Section 508**: US accessibility standard (where applicable)

### Supported Platforms
UA supports all major website platforms:
WordPress, Shopify, Wix, Magento, Joomla, Drupal, OpenCart, Blogger, Webflow, Squarespace, Elementor, Duda, Site123, WooCommerce, PrestaShop, Kali Commerce

### How the Accessibility Plugin Works
1. A single line of JavaScript code is added to the website
2. The plugin loads an accessibility menu that matches the website's brand (colors, style, icons)
3. The menu provides accessibility features: keyboard navigation, text enlargement, contrast adjustment, link highlighting, cursor enlargement, text alignment, and more
4. The plugin monitors every page visitors access and checks for accessibility compliance
5. When issues are detected, the system alerts UA's team who fix them automatically

### The Accessibility Process (6 Steps)
1. **Initial Scan & Diagnosis**: Automated scan + manual review of the entire site
2. **Custom Code Writing**: Writing site-specific accessibility code
3. **Manual Testing**: Testing all interactive elements, forms, navigation
4. **Assistive Technology Testing**: Testing with screen readers, keyboard-only navigation, automated scanners
5. **Certificate & Statement**: Issuing accessibility certificate + helping write accessibility statement
6. **Monitoring & Maintenance**: 24/7 automatic monitoring + ongoing fixes

## Legal Context

### Israeli Accessibility Law
Israeli law requires all websites serving the public to be accessible. Non-compliance exposes business owners to class-action lawsuits. Key legal vulnerabilities include:
- Free/partial accessibility plugins that don't meet standards
- Missing or incorrect accessibility statements
- Inactive email addresses in accessibility statements
- Inaccessible PDF documents on the website
- Missing or incomplete contact information for accessibility inquiries
- Unhandled complaints from people with disabilities

### UA's Legal Protection
UA ensures full legal compliance by:
- Providing comprehensive accessibility per Israeli Standard 5568
- Monitoring and maintaining accessibility continuously
- Helping write legally compliant accessibility statements
- Providing official accessibility certificates
- Advising on proper complaint handling procedures

## Client Testimonials

- **Mivtach Shamir Holdings**: "Maximum availability, professional guidance, courtesy, and meticulous attention to detail."
- **Fox-Wizel Group**: "Full availability and prompt, courteous response from the company's team."
- **Energix Renewable Energy**: "Courteous, high-quality, and fast service. Available 24/7."
- **Katz Geva Itzkovich Law Firm**: "Professional accessibility provider that we warmly recommend."
- **The New Fund for Cinema and Television**: "Pleasant and professional work process. Highly recommended."
- **Roladin**: "Thank you for courteous and professional service, including availability for support."

## Contact Information

- **Phone**: 055-551-1304 (Israel: +972-55-551-1304)
- **Email**: info@user-a.co.il
- **WhatsApp**: wa.me/972555511304
- **Website**: https://user-a.co.il
- **Facebook**: https://www.facebook.com/useraccessibility
- **LinkedIn**: https://www.linkedin.com/company/user-accessibility
- **Address**: Neviim 25, Holon, Israel

## Frequently Asked Questions

### General
**Q: What is website accessibility?**
A: Website accessibility means making a website usable by all people, including those with disabilities. This includes visual impairments (blindness, low vision, color blindness), motor disabilities, hearing impairments, and cognitive disabilities.

**Q: Is my website legally required to be accessible?**
A: In Israel, yes. The Equal Rights for Persons with Disabilities Law (1998) and its regulations require all websites serving the public to be accessible according to Israeli Standard 5568.

**Q: What happens if my website isn't accessible?**
A: You may face class-action lawsuits. Lawyers actively scan for inaccessible websites and target businesses that don't comply with accessibility standards.

### About UA's Service
**Q: How is UA different from competitors?**
A: UA provides manual accessibility (not just automated plugins) at one-third the market price. The service includes monitoring, maintenance, and support — all included in the annual fee. Most competitors charge separately for these services.

**Q: How long does it take to make a website accessible?**
A: Typically a few days to a couple of weeks, depending on the website's size and complexity. The initial accessibility work is done quickly, and then ongoing monitoring ensures continued compliance.

**Q: Do I need to change my website's design?**
A: No. UA's plugin works without modifying your website's existing design. The accessibility menu is customized to match your brand's visual identity.

### Pricing
**Q: Why is UA so much cheaper than competitors?**
A: UA developed proprietary technology that makes the accessibility process more efficient. This technology, combined with streamlined workflows, allows UA to provide professional-grade service at approximately one-third of competitors' prices.

**Q: What's included in the ₪600/year price?**
A: Everything: accessibility plugin, manual code customization, testing with assistive technologies, accessibility certificate, accessibility statement help, 24/7 monitoring, ongoing maintenance, support for accessibility inquiries, and coverage for site changes and upgrades.

**Q: Are there any hidden costs?**
A: No. The only optional add-on is code embedding (₪99 + VAT) for clients who need UA to install the code on their behalf. Everything else is included.

### Technical
**Q: Does the accessibility plugin slow down my website?**
A: No. The plugin is optimized for performance and loads asynchronously, meaning it doesn't block your website's loading.

**Q: Does accessibility affect my website's SEO?**
A: Yes, positively. Accessible websites tend to rank better in search engines because they have better semantic HTML, proper heading structure, alt text for images, and other elements that search engines value.

**Q: What if I update my website?**
A: With the annual plan, UA monitors your site continuously. When changes are detected, the team updates the accessibility accordingly at no extra cost. For major redesigns, a full re-accessibility is performed.