In Israel, the Equal Rights for Persons with Disabilities Law requires full accessibility of websites and digital services operated by public bodies and private businesses.
Under Israeli accessibility regulations, every company or organization that provides a service to the public or maintains a public-facing website is legally obligated to meet accessibility requirements.
So far, so formal — these are the kinds of phrases that tend to make eyes glaze over. But what does it actually mean in practice? Why does it matter so much? In plain terms: the law exists to ensure that every person, regardless of their disability, can use digital services on equal footing. Pretty fair, when you think about it.
Still, here at User A we've noticed that many people who reach out to us about accessibility genuinely don't understand — understandably — the difference between an accessible website and an inaccessible one. After all, if an accessibility button isn't enough to cover it, what's actually happening behind the scenes that truly guarantees legal compliance?
That's why we want to answer two core questions here: First, what does a fully accessible website actually look like in practice? We'll walk through real examples until everything clicks — promise. Second, what drives the price.
Let's Start with the Question of Accessibility Pricing
The reason we're tackling pricing first is simple: from our perspective, no single feature or task should drive the cost up or down.
At User A, we're proud to offer the most competitively priced accessibility package on the market — full legal compliance, ongoing technical support, and coverage for every change made to your site (because any update can inadvertently break accessibility) at a flat rate of 490 ILS + VAT per year.
You've probably come across a range of quotes already. In many cases, the price of website accessibility varies based on factors like site size, complexity, and the type of remediation involved (automated only, or combined with manual fixes). We offer a single flat price for everyone, so every website owner can rest easy knowing their site is fully accessible and legally compliant for all users.
What Does an Accessible Website Actually Mean? Let's Break It Down
At its core, there is a web accessibility standard that defines what qualifies as an accessible website.
It encompasses a set of requirements that must be met so that people with various types of disabilities can browse the site despite their disability and consume the content properly.
These requirements are numerous and varied, and include:
- Color adaptation — so the site works not only for blind users and those with low vision, but also for people with color blindness and other conditions that make reading websites in their default display difficult.
- Keyboard navigation — designed for blind users, who cannot use a mouse. Keyboard keys (especially the arrow keys and Tab) allow them to know exactly whether they are scrolling right, left, up, or down.
- Alternative text for images — blind users cannot see images and can only hear a verbal description of them via the screen reader software they use. They have every right to enjoy not just your written content but also the visual elements you've built into your site, including images — and providing that description is part of accessibility.
- Link descriptions — many people are familiar with the concept of alt text for images, but how many know that links also need descriptive labels — for example, a "Contact Us" button? These things are self-evident for a sighted user, but when a blind person lands on a button like that (or any other: Search, Open, etc.), they need to hear where they are so they know what to do next.
In other words: the goal is to make sure our website can clearly communicate to users with disabilities exactly what is on it and what is happening within it.
The more complex a website is and the more components it contains that require remediation, the higher the website accessibility cost can be. At User A, we make the vast majority of websites — including e-commerce and branding sites — accessible at the same flat, fair price. Only a very small number of exceptionally complex sites are quoted separately.
Now Let's Go a Little Deeper
What about a Deaf user who encounters a video on your website?
Great question! This is where an additional element comes in — one that often affects accessibility pricing — namely, third-party components embedded in the site, such as videos or PDF files, which are not part of the website itself. A video must have captions, and a PDF document requires its own separate accessibility remediation. These are aspects we raise with our clients upfront, so they can achieve full legal accessibility compliance across the board.
And that brings us to the key distinction in the website accessibility space:
The Automated Element
There is an automated component that many accessibility companies heavily promote: a system that makes the website accessible automatically the moment it is connected to the site.
First, a tip — and a word of caution worth keeping in mind: no automated accessibility system can guarantee full website accessibility.
These systems can inject functionality into your website — keyboard navigation, contrast controls, and various other features — but they cannot embed ALT tags into images or important links, and they cannot flag videos that require captions. And those are just a few examples.
The Manual Element
Which brings us to manual adjustments.
Proper accessibility that meets the standard must include manual remediation of the website. In our experience, we have never encountered a website that fully met all accessibility standards through automated implementation alone.
Automated accessibility does part of the work, but it skips over entire layers of a site that remain unaddressed and inaccessible to users with disabilities.
For example: Did you know that automated accessibility doesn't necessarily adapt keyboard navigation to the specific structure of your website? Sometimes the way a site is built requires individual attention and a review by a developer.
Automated accessibility also won't provide the required descriptions for every button and link on your site.
Another example is third-party plugins — such as a delivery service or a payment gateway. When an external system runs on your site, it isn't necessarily accessible. We can flag this for you and tell you exactly what to request from the external system's technical support team.
An automated plugin cannot do that. Only the trained eye of a human expert can identify the problem — if one exists.
How Does Pricing Play Out Across the Accessibility Industry?
Some companies offer automated accessibility only; others offer automated accessibility combined with manual adjustments and guidance for the website owner on maintaining ongoing compliance — and this is the only approach that is truly correct and that allows a website to meet legal accessibility requirements.
Website accessibility pricing is determined by the scope of the remediation, its complexity, and above all whether a developer is involved for manual adjustments — which significantly increases the cost and can run into thousands of dollars.
At User A, we've found that many website owners opt for a quick-fix solution — adding an accessibility statement and a downloadable accessibility widget (we have a full article on that we'd be happy to point you to) — largely because of the steep prices associated with manual accessibility work.
That's exactly why we came up with a better answer.
Now that you have at least a glimpse into what the accessibility process actually involves, we're happy to share that website accessibility doesn't have to come with a price tag driven by endless variables. We offer a unique flat-rate package that includes automated accessibility plus manual remediation by a certified accessibility developer plus ongoing technical support and accompanying guidance — so your website is fully compliant with accessibility laws.
Have more questions? Want to consult with us and understand what the process involves? Our team is available for any question — reach out by phone or leave us a message and we'll get back to you promptly.
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