Everything you need to know about accessibility for your business
Accessibility isn't just compliance — it's a business opportunity
Business owners aren't always aware of every ADA rule, requirement, and deadline — and often discover the critical details only after a demand letter arrives. That's why we built this page: to give you everything you need to know about accessibility for your business, so you can act with confidence, stay ADA-compliant, and avoid lawsuits.
Have a question that isn't covered here? Feel free to call us or message us on WhatsApp.
Why does accessibility matter?
It's the law
The Americans with Disabilities Act (ADA) requires public-facing businesses to make their websites accessible. Non-compliance exposes you to demand letters, class-action lawsuits, and substantial settlements.
A wider audience
About 1 in 4 US adults (61 million people) live with some form of disability. An accessible site opens the door to customers who couldn't use it before.
Better SEO
Accessibility and SEO share the same fundamentals — proper heading structure, alt text, semantic HTML. An accessible site is a site Google understands better.
Lawsuit prevention
ADA demand letters have become routine — over 4,000 web accessibility lawsuits were filed in 2024 alone. Remediating up front costs far less than settling a lawsuit — and prevents the stress entirely.
What does web accessibility include?
Accessibility isn't just a widget — it's a multi-layer process
Accessibility widget
A tool installed on the site that lets users customize their experience — text resizing, contrast adjustments, animation pausing, and more.
Compliance scanning
Automated and manual testing of the site against WCAG 2.1 AA — identifying issues and remediating them.
Accessibility statement
A required document that describes the site's accessibility level and provides a contact channel for reporting issues.
Ongoing maintenance
Accessibility requires upkeep. Every content update or design change can introduce new issues. Maintenance keeps your site compliant over time.
What to check in your business
Pick the topic that applies to you and dive into the details
Did you know you can apply for an accessibility exemption?
The law requires everyone to make their site accessible — but lawmakers recognized that in some cases the burden is too heavy, so they created specific exemptions to ease the requirement for certain business owners.
How do I apply for an exemption?
Do you have an accessibility statement?
A missing or weak accessibility statement is one of the first things plaintiff attorneys target. Publishing a proper statement on your site dramatically reduces the chance of receiving an ADA demand letter.
Do you employ 25 or more people?
Did you know that businesses with 25+ employees must appoint a designated accessibility coordinator and train their staff on accessibility obligations? Here's exactly what you owe as a larger organization.
What else do I need to know as a large organization?
Has your business been operating for 5+ years?
Best practice recommends a full accessibility audit every 5 years. The audit produces a documented compliance report that summarizes your accessibility posture. If issues are found, they should be remediated within roughly six months.
Do you operate 2 or more locations?
Multi-location businesses should have a certified accessibility expert sign off on the audit results. Without that sign-off, the business is at greater risk of an ADA lawsuit.
Tell me more
Do you have a website?
US courts have consistently ruled that the ADA applies to public-facing websites. Not everyone knows that smaller businesses may qualify for limited exemptions based on burden or scope.
Do you also have a mobile app?
Did you know mobile apps must also be accessible? Just like websites. But if your app and website provide the same functionality and information, you may not be required to make both fully accessible.
How do I get an accessibility exemption for my app?
Do you have documents on your site (PDF, Word, Excel)?
Documents must be accessible too. Remediation is priced per page and typically runs $5–$15 per page. We recommend a set of strategies to significantly reduce the total cost.