When writing content for a website, one of the most important—and often overlooked—elements is heading length. A heading isn't just a label for a section; it's a vital communication tool that serves readers, search engines, and assistive technologies like screen readers.
What makes a good heading?
A good heading captures attention and provides a clear hint about the content below – without unnecessary length. A heading as long as a full paragraph can confuse readers, slow down reading, and miss its core purpose: to summarize the topic briefly and accurately.
Why it matters?
- Scannability – Readers scan a page before committing to deep reading. Overly long headings lose this effect.
- Accessibility – Screen readers announce headings in order. Long headings make navigation harder and burden the user.
- SEO – Search engines evaluate heading length too. Concise headings help them understand your page topic and rank it better.
A practical guideline
Keeping headings to 5 to 9 words is an excellent rule of thumb. It's enough to deliver a clear, accurate message without overloading. If you need to expand, save it for the paragraph below—not the heading.
Good example: How to choose an accessibility provider?
Not-so-good example: The complete and most detailed guide you'll find online today on choosing an accessibility provider, including everything you need to know upfront
In summary
A short, precise heading improves user experience, boosts accessibility, and helps you communicate your message effectively as a writer. Investing in headings is investing in the success of your entire piece.